Quote of the Week
"Philanthropy is like hippy music, holding hands. Red is more like punk rock, hip hop, this should feel like hard commerce."-Bono
Bono bets on Red to battle Aids
The rock star Bono has launched a new global brand, Product Red, with a share of profits to go to the fight against Aids in Africa. Launch partners American Express, Gap, Converse and Giorgio Armani announced a range of "red" branded products...
The hope is that profits from the venture will generate a "sustainable" flow of money to support the Global Fund to Fight Aids, TB and Malaria.
Bono warned the world was losing the fight against HIV/Aids, with 6,500 Africans dying of the disease every day.
posted by Carla @ 4:44 AM
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